Manuka Honey Packaging

A bespoke piece that stood out in the crowded emerging Manuka Honey category, this packaging celebrates New Zealand-harvested UMF 27+ Manuka honey. The deep green colour is inspired by the remote bush where the high-potency honey is sourced, while gold foil emboss and blind deboss add a luxury feel.

Design

Manuka honey packaging is a highly prized product, with some varieties costing more than $200 per jar. It is renowned for its antibacterial properties and helping with various health conditions. For example, it can help treat cystic fibrosis, a respiratory disease affecting the lungs, and stomach ulcers caused by Helicobacter pylori.

The packaging for manuka honey must be high-quality and stand out from other similar products on the shelf. Contract packaging companies specialising in designing high-end products for the health and beauty industry can create beautiful designs that attract customers to your brand.

A good design can set your honey apart from the competition and make it easier for people to find. You can use various colours, textures, and shapes to draw attention to your product. You can also include a unique logo or symbol that helps differentiate your brand from the rest of the market. The logo can be as simple as a wavy outline of a bee or as detailed as an entire beehive.

For example, the Manuka Emporium Honey packaging resembles a beehive and reflects the company’s values of giving back to bees. The packaging also includes a label that lets consumers know what kind of honey they are getting. Many modern brands of love are mass-produced and blended with multiple varieties. This dilutes the honey’s provenance, character, and taste, and choosing a brand that produces pure single-source Manuka, love is essential.

The rebranding of Comvita’s UMF Manuka Honey packaging highlights the product’s raw, wild, and unpasteurised attributes. The redesign also uses darker earth tones and gold to reflect the premium qualities of this prized New Zealand export.

Materials

As honey sales grow in food, beverage and personal care markets, contract packagers find unique ways to protect and present the liquid gold. From glass jars to beehive-inspired boxes, new designs focus on highlighting distinctive varieties and communicating the health benefits associated with each.

The number-one-selling Manuka honey brand Wedderspoon used its redesigned packaging to introduce new products and communicate the unique benefits of each variety to a target audience of wellness-minded mainstream consumers. Retail Voodoo’s strategy work drove product development and helped the team develop a design that was bright, inviting, and easier to read.

Steens’ innovative new gift box for its rare UMF 27+ Manuka honey is a bee-inspired box design that allows the brand to stand out in a highly competitive category and provide a unique unboxing experience. The hexagon shape of the box’s outer shell is reminiscent of a beehive, while the insert is shaped like a flower to evoke the hive’s natural process. The use of a deep rich green on Colorplan stock for the box’s exterior reflects the remote bush from which this high-potency honey is sourced and is a widely appealing colour for many target audience demographics. The combination of gold foil embossing and blind debossing adds a luxury feel to the box, reflecting light to create a golden glow and spotlighting the jar within.

When choosing a partner to help you with your honey-containing packaging, look for a full-service provider who understands the unique properties of each variety of honey and is familiar with the strict manufacturing standards required to produce pure Manuka honey packaging. A knowledgeable team will also be able to assist with branding, structural design and printing, as well as supply you with an array of material and size options for jars and lids.

Printing

While honey has long been used as a natural sweetener, many consumers now consider Manuka a health supplement. Research shows it can help soothe the throat and digestive tract, improve sleep, and boost immunity. It can also help treat conditions like gastrointestinal discomfort, acid reflux, and even autoimmune diseases. Manuka may reduce the risk of chronic health issues like heart disease, type II diabetes and stroke. Its antibacterial properties can kill bacteria that cause sore throats and prevent the growth of dangerous strains such as Pseudomonas aeruginosa and Burkholderia spp. It can also kill the bacteria that lead to cystic fibrosis, a genetic disorder that causes a thickening of the mucus in the lungs and an increased risk of infections.

Look for the UMF (Unique Manuka Factor) logo on packaging and labels to ensure that the honey on your shelf is genuinely authentic. This certification from New Zealand guarantees that the love is genuine and has been tested to verify its antibacterial properties.

A UMF label is a stamp of approval that consumers, retailers and distributors can trust. The label will display all the details about the honey, from the brand and country of origin to its UMF rating and batch number. It will also provide a link to a database that can trace the honey back to its source.