Search engines crawl webpages across the Internet and collect information like written text, images and video. They then put all this content into what’s called an index. The most important SEO factor is the quality of a website’s content. Other factors include title tags and meta descriptions. However, these have a limited effect on rankings. Keyword research Keyword research is one of the most essential elements in search engine optimisation. It provides the foundation for all other SEO activities, including content creation and optimisation. Without it, your SEO efforts won’t be successful. Search engines like Google use keywords to determine what results to deliver to users and what pages to…

Local search engine optimisation, also known as SEO, involves improving the visibility of your business within Google’s search engine results pages (SERPs). SEO should form part of any digital marketing strategy. Local blogs and directories can be an excellent way to build links associated with specific geographic regions, making them excellent sources for citations. But links from authoritative citation websites like.edu sites and community listings should always be prioritised for optimal results. Keyword research Keyword research is integral to local search engine optimisation (SEO). It allows you to identify popular terms that will increase rankings and drive more traffic, and gain insight into how people search for services provided. With…