In this day and age, smartphones are true computers, connecting people worldwide. They’re also popular with Generation Z and Millennials, and users spend countless hours per day on social media applications. For example, Facebook has more than 2 billion users, and advertisers can reach this vast audience with sponsored posts. These users are highly engaged, but they’re also very likely to buy a product if it interests them. Therefore, social media marketing strategies should focus on capturing their attention. Creating buyer personas for digital marketing If you’re trying to sell your product or service online, creating buyer personas is essential for success. Understanding who your ideal customer is will help…